Sunday, 18 December 2011

Essay Proposal

Concept/Proposal  

"How the myth of glamour dipicts the way perfume is advertised"

I will be critically exploring the perfume advertising in particular how they rely on the myth and concept of glamour. I will be concentrating on one advert to analyse this idea.

Books/Resources 

'Mythologies' by Roland Barthes, published by Vintage 2000

'Ways of Seeing' by John Berger, published by BBC & Penguin 1972

'Decoding Advertising, ideology and meaning in advertising' by Judith Williamson, published by  Marion BoyardsPublishers LTD 2002

'Graphic Design as Comunication' by Malcom Barnard, Published by Routledge 2005

'No Logo' Tv Documentary: Naomi Klein
http://topdocumentaryfilms.com/no-logo-brands-globalization-resistance/